We delve into the successful and beautiful business of Ali Moini, Managing Director of platinum Environ stockist The Skin Boutique. Ali shares his valuable insights into his business and how Environ has played a role in its success.

Q: Tell us about The Skin Boutique and what makes it unique?

A: “This is a question I get asked a lot, and I think a lot of businesses get it wrong. Everyone that ever opens a business, regardless of what industry they’re in, will generally say they offer the best customer service or have the best quality.

“In my 20+ years of business experience I’ve never heard someone say ‘I’d like to open a business that provides poor or average service’. Everyone intends to provide the best service, so outside of customer service, what really makes us unique?

“I believe we genuinely try to have the most qualified, friendly and knowledgeable Specialists. We pride ourselves in offering our clients’ result based treatments that are affordable and accessible. It’s imperative to offer a skin care range or ranges that are not complacent or outdated and we are constantly looking to see what they can offer that is better and that are on the forefront
of science.”

Q: What do you think is the most important element in running a successful skin care clinic?

A: “Without a doubt it is your staff. We’re a larger clinic, but even smaller clinics/salons need to focus on this. You’re only as strong as your weakest link, and all of our Specialists need to be able to provide friendly and knowledgeable advice.

“A mistake I see smaller clinics/salons make is the business owner develops their own skills, but holds onto the knowledge they have developed and gained over the years out of fear their staff might steal it.

“I really believe this knowledge should be shared as your clients will benefit and it also frees up the ‘owners’ time to focus on their personal life and development. Spending time and money on developing your Specialists will reap you greater rewards in the long term.”

Q: What skin care trends have made a positive impact on your business?

A: “Cosmetic Injections. Over the last 5 years especially, we have seen these become de-stigmatised and clients speaking more honestly about the procedures they have received and the procedures they are willing to try. Clients have definitely become more accepting that Botox/Dysport is maintenance and work these injections into their skin regime just like using a cleanser/moisturiser/SPF.”

Q: What do your therapists love about Environ?

A: “Shannon McAndrews, our Boutique Manager at Casey Central, said she loves Environ because it never lets her down. She knows her clients will get amazing results and love the products also, making her job easier. The range is easy to educate and explain to clients. Enough said!”

Q: What benefits have your clients seen since using Environ?

A: “Our clients absolutely love the Youth EssentiA range. Their response has been quick and their results outstanding. We’ve been able to treat fine lines, wrinkles and uneven skin tone with the step-up range. Clients have come back saying that their skin looks brighter, feels softer and that they are receiving lots of compliments from friends and family.”

Q: What are your favourite Environ products and why?

A: “Hands down the Youth EssentiA range – it’s a top seller in our clinic and I personally use it. This range has a longer shelf life and is more affordable compared to the previous C-Quence range. Clients love the step-up program as well as the cleanser and toner.

“I personally love how Environ has kept pace with other brands and introduced peptides to go along with their Vitamin A, C, E & antioxidants in this high-end luxury product.”

www.theskinboutique.com.au