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Q&A: The Facial Room Bondi & Waterloo NSW

An inside look at The Facial Room located in NSW 

Q. Tell us about The Facial Room

A. I started The Facial Room in 2009 in Bondi Beach, fast forward to 2017 I have expanded the Bondi salon and we are now celebrating our 2nd birthday in the new Waterloo location. I have my Beauty Therapy Diploma, Diploma in Makeup and am currently studying Dermal Science at University.

Our clientele are quite diverse in Bondi. We have predominantly local clients that are in walking distance to the salon or who reside in the eastern suburbs. However we also have a mix of backpackers, tourists, models, actors and celebrities that come to us to beautify their skin. We love the variety of people we get to meet and no day is the same. We are all about team work and our aim is to have every client leave feeling and looking amazing. Our passion for all things beauty and makeup is what drives us.

We specialise in Cosmeceutical Skincare Products, Natural Makeup and providing Advanced Facials. We are renowned for our highly knowledgeable, passionate and caring staff who provide customised, results driven treatments in a relaxed, professional environment.

Q. How long have you stocked jane iredale and what is it about the brand that you value most?

A. I was introduced to jane iredale when working in one of my first beauty jobs over 10 years ago and then went on to work and train with jane iredale products in London. I have also worked with many other mineral makeup brands over the years and nothing compares to the quality of ingredients and the effectiveness on the skin of the jane iredale range.

Q. What is your staff makeup policy?

A. We always apply at least one to five jane iredale products to the skin after a facial for sun protection, antioxidant protection and to allow our clients to see and feel the difference on their skin compared to other makeup brands. Also they get a shock when we show them how amazing their skin looks in the mirror after we have applied it and how simple it is to use. Most clients just do not actually realise how important it is to use healthy makeup to maintain the results of their facial treatments. Clients are usually undoing all their money and effort spent of facials by using a nasty, clogging, chemical makeup everyday on their skin.

Q. How do you incentivise and motivate your team?

A. We follow the jane iredale Therapist Rewards Program and all the girls get really excited about recommending products to their clients so they can reach their target and receive products of their choice.

We also have the jane iredale trainer in for regular training sessions to discuss products and new techniques. We have our staff attend all of the makeup education classes that are offered. Knowledge is power and we are constantly educating our staff to invest in both their future career and ours as a business.

Q. Do you organise anything special for your VIP clients for Christmas?

A. We always create little complimentary gift packs of jane iredale samples to hand out to our regular clients at Christmas time. It’s such a great way to say thank you for their support throughout the year and they are so happy to receive their little gift. They also get to try out a few products they may not have used before.

Q. What is your merchandising plan for the upcoming holiday season?

A. We will be creating new posters, fresh new window graphics with Christmas specials and we will be making up beautiful gifts for purchase. We love putting together packs that clients can take on holidays or buy for their loved ones. It’s also better value for clients as we give a discount when they purchase more than three products.

Pretty ribbons and gift boxes really help when displaying the products and making them stand out from the street in Bondi.

We also love to all wear a look on the same day to advertise certain products. For example we might all wear bright red lips for Christmas and a black liquid liner. Clients always comment and want to try it out for themselves. We are the best advertisement for the makeup. We find it works well.

www.thefacialroom.com.au

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