We delve into the mind of Kirsi Säde, owner of Personal Skin and long-time Environ stockist.
Q. When and why did you establish Personal Skin?
A. “I set up Personal Skin 14 years ago, I thought I was ready for retirement after selling my Coorparoo salon, however 3 months later I was bored, and clients were begging me for skin treatments!
“Skin had always been my passion, so I decided to establish Personal Skin, a clinic that was dedicated to skin health and specialised in Environ skin treatments (Cool Peels, DF Machine & Collagen Induction Therapy). My goal was to work smarter, not harder, and for that reason I chose to work on my own. I didn’t want the hassle of staff, and I wanted to be in control of my work hours.
“I bought a commercial building and set up Personal Skin at the rear; a hidden gem where I was able to work by appointment only and clients could come and go through the private entrance. I only had to be at work when I had clients and business was always growing through word of mouth recommendations or the Environ Stockist locator.”
Q. What is Personal Skin’s plan for the future?
A. “Let’s just say I never thought I’d still be here 14 years later... and now working with my daughter by my side. How the plans have changed! Jodie has been surrounded by the industry all her life and became a qualified Beauty Therapist in 2014 after graduating from Beauty Skills Academy – which I established in 1993.
“At the end of 2015 our plan was to refresh and reinvent Personal Skin into a full time clinic, open Monday to Saturday. The clinic renovations were complete in early 2016 which gave the clinic a brand new look. So far it’s been a success, business is growing and new clients are searching for our services, products and knowledge.
“As for the future, our passion is still skin health and our goal is to educate everyone on its importance. We see our clinic as a destination where clients can get industry leading products (cosmeceuticals & mineral makeup), science based skin education and results driven treatments.”
Q. Why do you think it’s important for clinics to offer products that are results driven?
A. “Because it’s what our clients expect and want. As skin technicians clients entrust us with their skin and it’s our job to educate and treat their skin concerns.
“Firstly, for a skin technician to be able to deliver results they need to have a thorough understanding of the skin. This basic knowledge will then allow them to understand the science behind the products and the ingredients to give them the power to use them effectively and safely. Understanding how the products work at the cellular level is the key to seeing improvements and getting results.
“For us, it’s all about our client’s skin health journey; if a product is not backed by science or can’t prove its result then we’re not going to use it. Our philosophy is to prove that you can look youthful without the need for cosmetic procedures.
“17 years ago I discovered Environ and from the first time I heard Dr Des Fernandes speak I knew this man understood skin and how best to treat it. Everything he said about the skin, vitamins, and antioxidants resonated with me.
"I have researched and trialled other cosmeceuticals, but nothing ever compares to the results that Environ always delivers. It's a super cosmeceutical that has the answer for every skin, no matter the concern."
Q. What inspires you to do what you do?
A. “The results, the clients and the satisfaction of helping our clients regain their skin confidence. It’s all about the journey, relationship and trust between us and our client. We’re both taking each other along for the ride.
“A skin health journey is all about team work, if one member is not pulling their weight, it’s not going to be successful and results will not be achieved. It comes down to these few questions: Will I be able to help with their skin concerns? Will they trust in what I am saying? And will they be diligent with their skin care routine?
“A client’s skin health journey will never end. The skin is an organ that continually needs to be nourished with effective and active ingredients (vitamins, antioxidants & peptides) to keep it healthy, youthful and strong.
“The satisfaction comes when you have helped your client achieve their skin goals and their skin looks younger and healthier than when they first started. We love working with clients who share our passion for skin health.”
Q. What is Personal Skin’s key focus this year?
A. “The same as always... skin education! Whether it’s through social media, client information nights or our loyal clients spreading the word, we are always trying to educate about the importance of skin health and the incredible results that can be achieved with Environ. We want everyone to know that product choice does make a big difference.”
Q. What role does digital marketing play in your business?
A. “It’s a place for us to spread our passion for skin education and also some of our creative photography... 99% of the photos are taken by Jodie.
“For us, each photo or post about Environ, jane iredale or our clinic is an opportunity to educate our audience. Spreading our knowledge not only allows for our audience to make informed decisions about skin health, but it also displays our wealth of knowledge and passion for skin.
“We believe that originality and consistency is the key to capturing our audience’s attention and getting them to engage with our content. Social media is a platform that is used by most people on a regular basis and it’s one of the easiest ways to communicate with our clients or potential clients.”
(If you wish to share their content, please give credit to @PersonalSkinClinic).
Q. What is special about Environ to you?
A. “The results, the science, the passion and the man... Dr Des Fernandes!
“I have been in the industry for nearly 40 years and I can truly say that this man has revolutionised our industry.
His innovation, research, product development and clinical trials into Vitamin A is second to none, plus his passion and love for skin is contagious.
“I think what is special, is that I discovered Environ 17 years ago and I am still using it today because it works at the cellular level to deliver real visible results. I also love that Environ is designed to be used by every skin, no matter its age, gender or nationality and has the ability to treat all skin concerns.
“As a skin technician I can spot that Environ glow from a mile away!”
Q. What makes the Kirsi Säde Maintenance Facial so unique?
A. “It’s all about the experience and of course the RESULTS. Everything that the Kirsi Säde Maintenance Facial incorporates has a reason and a benefit!
“This results driven skin treatment is all about product penetration and I make sure that I use the DF Machine to its full potential. I customise the Cool Peel and Intensive Serums according to the client’s skin concerns and always use Sonophoresis, Iontophoresis and Alginate Masque to finish off the infusion.
“The Kirsi Säde Maintenance Facial is also about relaxation and I think my clients would all agree that the 15 minute face, neck and décolletage massage using oil and vapour is the perfect finish.
“My personal touch is what makes this such a unique experience. I developed this treatment 14 years ago and it’s ever evolving to ensure my clients receive, maximum results. I love that their skin will glow for days and the results will last a life time.”