MFD-Web-Banner-Mobile12

New Makeup: Beyond Matte Liquid Foundation

jane iredale is 25 years old, and to celebrate the quarter-century of The Skincare Makeup they have launched a brand new foundation! Beyond Matte Liquid Foundation is a clean, skin-loving foundation with stay-put coverage and a whole lot of benefits.

Here’s what you need to know about Beyond Matte Liquid Foundation:

It’s a Multitasker

First, Beyond Matte is a multitasking, 3-in-1 primer, concealer, and foundation. This makes it perfect for we women on-the-go. You don’t have to worry about applying primer first because this foundation smooths the appearance of your skin. It’s also buildable, so, you can add extra coverage anywhere you’d normally wear concealer.

You’ll be Selfie-Ready

Beyond Matte Liquid Foundation has a semi-matte, photo-ready finish. Your skin will look smooth, shine-free, and radiant. Do you know how some matte foundations give your skin a dull, lifeless look? That’s not Beyond Matte!

Clean Ingredients Your Skin Will Love

jane iredale prides themselves in creating clean beauty products, and this revolutionary formula is no different. First and foremost, it’s cruelty-free (as are all of their products) and vegan. The formula includes a proprietary blend of Celery Seed Extract, Linseed Extract, Peptides and Hyaluronic Acid.

Celery Seed and Linseed Extracts are combined to create an eco-friendly ingredient called PortTect™. This ingredient brings firmness, tone and density to your skin. It also helps reinforce the structures that hold your pores tight.

Peptides minimise the appearance of shine and promote a smooth, semi-matte, photo-ready finish.

Hyaluronic Acid and Tamarind Seed Extract are combined to create an ingredient called Xilogel®. It enhances your skin’s ability to improve its elasticity. It also smooths and moisturises your skin and reduces the appearance of micro-roughness.

True to You Shades

Beyond Matte Liquid Foundation comes in 18 self-adjusting shades. This means the formula actually adjusts to match your individual skin tone!

Application is Easy

Since Beyond Matte Liquid Foundation is 3-in-1, applying it is easier than ever! Just dot the foundation onto your skin, and blend it in using the Blending/Contouring Brush or your fingers.

View the shade range here.

Back to Blog

Related Articles

Making the most of the festive season

The lead up to Christmas is an extremely busy one for shoppers and businesses alike. During the...

Tutorial: Makeup for Masks

There is a reason they say eyes are a window to your soul, and with face coverings becoming...

Summer Makeup Trends 2021

There is so much to love about the summer months, even in the current climate, warmer weather,...