In the March / April edition of Professional Beauty Magazine, founder and president of Iredale Mineral Cosmetics, Jane Iredale gave us her insight into trends for the upcoming year.

A Natural Glow

Lightly tousled beach hair and a sun kissed complexion is always in fashion, however this year, women are taking a safer and healthier approach.

“A trend we will continue to see is the backdrop of glowing skin. The difference these days is the glow usually comes from a bottle rather than a bed or a beach. Healthy skin has become the starting point for modern makeup looks”, she said.

Death of the Contour

The contouring trend swept around the world and has become more popular than ever, however 2017 hails the start of a more natural look.

“The heavily highlighted and contoured looks from recent years have been replaced with a more natural glow. We will see softer, more natural, matte and nude toned eye and cheek colours with healthy, luminous lips”, she said.

Defined Brows

If you thought the defined brow trend of feather tattooing or perfectly bushy brows was on the way out, think again.

“The brows have become an increasingly strong focus and a variety of products have followed to meet consumer demands”, she said.

BB and CC Creams

BB and CC creams, such as Glow Time and Dream Tint, remain crucial in women’s daily skin care and make up routines.

“BB and CC Creams are delighting the consumer because of their multi-tasking and as we see more and more products bridging skincare and makeup. This is an asset treasured by today’s busy woman. BB Creams give a lot of coverage (some even have pigments that adapt to skin tones); they provide sun protection and eliminate the need for skin care. In other words, they are a one-stop shop”, she said.

Adaptable Make Up

As the industry grows so does the innovation, technology and potential new products providing customers with a one size fits all solution.

“In the foreseeable future, makeup and skincare manufacturers alike, will strive to create formulas that adapt to individual skin types. Science is on the verge now of being able to develop moisturizers that can sense what the skin needs, more or less moisture, for example. We will see this individual adaptation becoming more and more important to consumers – self-tanners, sunscreens and makeup. It won’t be long before one shade really can fit all”, she said.

This sounds a future we could live in!

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