Did you know that in just 10 minutes a day, you can develop and build your clinic's online community?!
Each day, spending some time managing your clinic's social media community helps build trust, increase reach and engagement, and foster positive connections with your followers. There are four main parts to social media community management. Read on to find out how you can build online connections with your audience.
Engage - Reply to all comments (in a timely manner) and keep conversations alive by asking questions, affirming what was previously said, acknowledging positive feedback or even sharing the love with a cute emoji. It is also important to engage with content that you follow. Liking and adding a fun comment boosts connection and can spark a conversation.
Engaging with your online audience, your followers, as well as other accounts and people that you choose to follow, is great way to show your authority as a skincare professional and to show your audience how you and your business can help them (building trust).
Monitor - Listen to what your followers are saying in the comments. Are there some FAQs that keep popping up? Is there a specific treatment or product that everyone loves? You can tailor your content to inform and delight your customers using this information.
Follow industry pages and groups to see what conversations are being had. Stay active in these groups by sharing information, expertise and experiences or asking questions.
Aware - Keep an eye out for current industry trends and innovations - what can you learn? Updating your industry hashtags and keywords regularly helps to increase reach and keeps your content relevant.
Look for social media trends as well, are there new features in Facebook and Instagram that would suit your business? Seeing a popular song used in reels? Why not try and create some fun content inspired by current trends.
Consistent - Taking the time to reply to comments and engage with content each day will help increase brand awareness and connect you with your followers. You can spend ages doing this, but just ten minutes a day can make a big difference!
Consistency is key and will show your audience that you are active online and in your business, fostering positive connections and eventually creating loyal customers and clients.
Taking the time to engage with your (online) community each day helps build trust, increases reach and engagement and solidifies your authority as a skincare professional. Practising the four main parts of social media management, Engage, Monitor, Aware and Consistent, builds your overall customer service and online community.
We would love to engage with you online - please tag us in your posts and feel free to engage with our posts that spark your interest! Connect with us on Instagram and Facebook so you don't miss out on future blog posts, news and other fun content!
