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Environ's 2017 Rebrand & Interactive Training Program

Maya Angelou once said “when you learn, teach, when you get, give”. As I cast my eyes across the room I’m greeted by a sea of eager faces (with healthy glowing skin of course!) waiting to do just that. Day one of the Global Educators conference is underway and the first step in our weeklong in-depth and refresher training on the Environ brand, its new global positioning and the exciting changes to the 2017 education program.

Located on the outskirts of Cape Town, South Africa, Environ’s world class manufacturing laboratory is where all the magic happens. Not only are the products produced, packaged and distributed from here the head office and learning facility are located here too. Despite being so close to the top secret lab, prying eyes are kept at bay as the team at Environ work hard to keep Dr Des Fernandes incredible creations secret.

It is this dedication to the protection of the quality and integrity of the Environ product that truly blows me away. Each and every single ingredient is specifically selected and blended to create a high quality, beautiful product supported by scientific research.

Educators from across the globe all sit down and a buzz of excitements fills the air, we are about to be let in on at least one secret, the rebranding and globilisation of Environ. This is a huge step for the brand which started 27 years ago and was subsequently launched in numerous countries around the world. Environ is now in a position to connect with consumers on a global scale and streamline all of its marketing and education programs.

“We only have one skin, look after it...we only have one life, live it” flashes across the screen as the marketing team reveal the new #livebeautifully campaign, sending goose bumps all over my body. It was moving. Environ has always existed to heal, repair and give the skin a shield against the harsh environment, however we now get to shout our philosophy from the rooftops and it is changing the way consumers view skincare.

And now it’s our time to shine. As Educators and therapists we get the brilliant job of spreading the word and sharing our knowledge with women from all walks of life. Over the next two years, you will get a revamped training program with continual updates.

We know an Environ therapists are incredibly knowledgeable on the functionality of the skin so we will be introducing more interactive learning styles into the program. For example, we will teach:

  • metabolic pathways of Vitamin A
  • why we use different types of Vitamin A
  • how to recognise a Vitamin A deficiency in the skin.

This program is designed to build our skin therapists into more confident, passionate, driven and incredible sales people whilst having all the tools to treat, heal and repair all skin types and concerns. “It takes 30 days to restore moisture in the skin and 3 months for Environ and Vitamin A to start making changes on the skin”

The new architecture of Environ will help us take customers on a new skincare journey, where “beautiful skin for a lifetime” is actually achievable and the ultimate goal.

Environ Conference 2017

After a week of learning and receiving it’s now my turn to teach and give back to our Environ therapists, I will be passing on the most up-to-date, advanced and accurate information in every training session. I can’t wait to share with you all.

To find out when our next Environ training session is on click here.

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