With 30 years of experience behind them, A Touch of Beauty has earnt its badge as a beauty industry veteran. Director, Joanna Collins opened her doors in the late 80s with the goal of providing individuals with holistic services and cruelty free products.
Beauty with a conscience became the foundation and ethos for this Adelaide based business who began stocking jane iredale’s cruelty-free products a few years ago. Giving back to the community and Joanna’s philanthropy has also helped develop her brand and reputation as the go-to business for all things ethical.
Q. Why did you choose jane iredale?
A. “At A Touch of Beauty we are very particular about the products we use. I have spent a lot of time researching the brands as I only want to use natural and ethically sourced products. jane iredale perfectly complements our spa and treatments”.
Q. How long have you stocked jane iredale and what do your clients love most about the range?
A. “We have had jane iredale for a few years and our clients love it because of it’s natural and pure mineral content, which not only leaves their skin looking healthy, but is also a true extension of skin care”.
Q. What is your top selling jane iredale product and why do you think this is?
A. “The top selling jane iredale product at the moment is the Smooth Affair Facial Primer. It’s super hydrating qualities help to reduce the appearance of fine lines whilst also containing vitamins and antioxidants to give the skin a smooth, matte finish”.
Q. How do you keep your clients coming back for more?
A. “We provide expert skin care advice and superior customer service within a warm, inviting and cosy space - this is why our clients keep coming back and continue to recommend A Touch of Beauty“.
Q. Do you manage all social media in-house or do you work with an external agency? Why?
A. “I work with a social media specialist who understands my personal philosophy and ideals which include focusing on what our clients love, sharing our view on natural, organic and cruelty free products, building our brand and educating our audience“.