Foundation. It’s the base of every makeup look and is purchased by 36% of Australian women every six months. No wonder it’s our most popular product category! Skin conditions and complexion tones change from summer to winter, but many clients keep their same foundation shade year round.
Product knowledge is essential as it takes a clear understanding of the range to be able to effectively personalise your makeup colour match service for each and every client. Since no two complexions are alike it is important as skin care professionals to have a clear understanding of the difference between our five foundation formulas, shades, application techniques and how to achieve the varying levels of coverage. This can be achieved with a combination of formulas to suit the multitude of client skin types we see walking through our doors. As with anything, the more you practice, the better you become.
Your professional reputation is being built with every consultation you offer, from your skin care, to your treatment programs and home care advice to the brands you carry. With jane iredale you can be proud of its integrity; it provides exceptional performance for everyday wear and behind the camera, it’s long-wearing, sweatproof, weightless and feels amazing on the skin.
1. PurePressed® Base Mineral Foundation Refill SPF 15 & 20
A semi-matte pressed mineral foundation that contains skin-loving antioxidants to help soothe the skin as well as Titanium Dioxide and Zinc Oxide which are an active physical sunscreen. Apply using The Handi Brush for a natural look that camouflages redness. Recommended for all skin types, especially problematic, oily and large pores. RRP $72
2. Amazing Base® Loose Mineral Powder SPF 20
A luminescent loose mineral powder that gives a sheer to medium coverage. Apply using the Chisel Powder Brush for sheer to medium coverage or use the Flocked Sponge for full coverage. Recommended for normal to dry skin types. Not suited for combination skin or large pores. RRP $83
3. Liquid Minerals® A Foundation
A hydrating treatment serum that provides sheer to medium coverage. Helps to soothe the skin, reduce the appearance of fine lines, wrinkles and pores and evens out skin tone with active ingredients Hyaluronic Acid, Vitamin C, and Coenzyme Q10. Apply using fingertips, the Foundation Brush or the Blending Brush. RRP $91
4. Dream Tint® Tinted Moisturiser SPF 15
This dream-cream is oil-free and formulated with lightweight minerals. It hydrates and provides sheer to medium coverage, providing a soft focus effect that helps minimise the appearance of fine lines and enlarged pores. Apply using fingertips, the Foundation Brush or the Blending Brush. Great for normal to oily skin types, and perfect for teenagers and men. RRP $78
5. Glow Time® Full Coverage Mineral BB Cream SPF 17 & 25
A nourishing full coverage formula packed with pigment that’ll give your skin a flawless, even finish. Glow Time helps to cover blemishes, minimises the appearance of pores, disguises wrinkles and brightens the skin. Apply using fingertips (and remember a little goes a long way!), the Foundation Brush or the Blending Brush. Mix with the Smooth Affair Primer or Hydration Spray to sheer it out. RRP $76